Just a quick example of using something really useful to get distracted folks to pay attention to advertising. In northern cities this winter we bought bus shelter advertising and, with the help of our outdoor partners (JCDecaux), hooked up heat lamps. Made the point that it was warm in Texas and they were pretty darn useful…not as sure about the Adirondack chairs but they did help with the messaging.
— Trey Hemmingsen (@tr3yh) March 7, 2015
Thanks for providing me with heat lamps, Texas! pic.twitter.com/0Wx1w9Op5G
— N. Subi Shah (@nidhisubishah) February 27, 2015